I got my start focusing on print design, working extensively on branding, publications, large-scale graphics, exhibits, and identity systems. After about 5 years, I started designing websites and have focused on mainly digital experiences ever since. Somewhere along the way, I started teaching myself front-end development, and have become proficient with HTML, CSS, and Javascript, allowing me to code the designs and UIs I create.
When I discovered Product Design, it was an almost instant love affair. From very early on in my education, I had been taught that design was supposed to be about solving problems, but in my experience, it often involved merely putting a pretty wrapper on something. Product is a type of design where the why matters as much as, if not more than, the way something looks. I am a lifelong learner, and combining that with my top strengths of strategy and ideation, Product Design turned out to be the perfect fit for me. Being able to focus on these problems and coming up with a creative and usable solution that focuses on the end-user and keeps in mind a client's goals as well is what excites me and keeps me coming back for more.
I believe that the best design comes from collaboration, involving not only designers but people from a multitude of roles. I was an Adjunct Professor for several graphic design classes at Texas Tech University and realized I also have a passion for helping teach design principles and strategy to others, whether they're students, interns, or other professionals. Getting to share my knowledge and experience with others to help them improve their craft is something I greatly enjoy.
When I'm not designing, most of my time is taken up by my daughter. She is a ball of energy and my wife and I are constantly just trying to keep up with her. In what little free time I do have, I enjoy being creative in other areas, such as woodworking, illustration and playing the piano. I'm always on the hunt for a good book to read, and although it's rare these days, I still enjoy playing video games. I also am a bourbon enthusiast, so if you need any recommendations on your next bottle or someone to sip it with, let me know!